We know that change is the law of life and we have to adapt to it. Similarly, the trends in marketing are changing with the change and advancement in technology. We have various channels and platform for marketing and we use them all to create a good brand name for our business. You can never follow one marketing strategy and hope to survive the market because the competitors won’t just have one strategy rolled up their sleeve. They will keep updating and changing and your customers won’t like you and move on.
When it comes to small business the most important factor is the competition that prevails in the market. There is huge competition and it is impossible to survive if you do not have a good marketing strategy. Here are 5 ways to improve small business marketing:
1. Promote the benefits, not the product:
When a customer buys a product he is not just buying the product but the benefits attached to it. Focus on the benefits your product has rather than just promoting a vague list of ingredients involved in making that product. The customer would be highly attracted to the product if he really sees the benefits. Customer will always ask what's in it for me?
2. Create a differentiation point:
What makes you different from your competitors? Now apart from marketing the benefits of a product, there has to be a point that keeps you different from the crowd. It can be your work ethics, philosophies you follow, beliefs, vision, mission etc. Every business should have a unique point that differentiates it from its competitors.
3. Publish great content:
Having the best content for your business is to write it yourself. Who knows more about your business if not you? Even if writing is not your strong point, you can always get someone on your team to write the best about your business. It helps the audience know what is the best that you can give them, they get to know you and your business better.
4. Try to identify the niche:
Niche business is the best way to avoid competition. It is, of course, difficult but works really well for small business. You have to think locally and identify the prospects that may be interested in your product or services.
5. Should have a concrete offline channel and strong reference:
I believe that when your customers love you they become your promoter. When they become your promoter you have a strong reference. It is true that online marketing does not cost much and is beneficial but you should have a firm offline channel. Never forget to use the free marketing. Try to make sure that you maintain great relationships with your customer.
6. Promote via infographics:
Infographics is the best way to explain the visitor about your service in few words. Infographics are attractive, easy to understand, and people love to share them, increasing your referral traffic.
7. Be a social networker:
Create pages/accounts on social media platforms like Facebook, Twitter, LinkedIn, etc. Post images, videos, details of your business on these sites as it will reach a wide crowd in less time. If you are not a social expert, we provide the Digital Marketing Services to rise your business to a next level.
8. Update your content:
We wouldn't say your content is outdated, but customers and visitors like to read and know what is new with you and would want to share with them. Your new offers, subscriptions, etc.
9. Online Contests:
Keeping your visitors attracted to your site, is a task. Having online contests will help you out. You do not have to keep expensive prizes for the winners, small gifts would do. But the leads which will be generated after the contest will be worth the price.
10. Traditional marketing:
Even though online marketing is more efficient, do not neglect the offline approach. Though you would not want it to be on a wide range, advertise on a local basis, do not opt for an expensive way of advertising but find ways to advertise through different factors.
Marketing is all about doing things differently. Never stop at a point and be satisfied because the trends won’t stop changing nor does the customer who shows up at your doors steps.