Driving Sales with Precision: Automotive Ad Strategy That Delivered

PROJECT OVERVIEW

Drive high-intent leads and foot traffic to Lansvale Motor Group dealership in Sydney (Lansvale, Liverpool, Fairfield, etc.) through targeted Google Ads campaigns for popular car models (e.g., GWM, Haval Jolion, MG).

CLIENT REQUIREMENT

Lansvale Motor Group, a Western Sydney dealership, sought to increase high-intent leads and showroom traffic. We developed a localized digital strategy to boost their visibility and conversions.

THE SOLUTION

We crafted compelling ad creatives and optimized landing pages to enhance user experience and maximize conversions. This ensured consistency from ad click to inquiry.

Our strategy focused on highly specific keyword and audience targeting to capture high-intent automotive leads in the local area.

 

Key Optimizations:

• Responsive Search Ads:

  Highlighting unique selling propositions like “5-Year Warranty”.

• Sitelinks & Callouts:

  “Book a Test Drive” and “Lowest Price Guarantee” drove engagement.

• Landing Page Optimization:

  Dedicated model pages and clear CTAs for improved conversion rates.

THE OUTCOME

Our strategic digital marketing initiatives delivered significant improvements in lead generation, cost efficiency, and market visibility for Lansvale Motor Group.