Transforming a Government Portal: Redesign PMC’s Digital Presence

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PROJECT OVERVIEW

PMC (Pune Municipal Corporation) is a government body responsible for civic administration and infrastructure in Pune, Maharashtra. As a critical public-facing digital asset, the PMC website needed a modern, secure, and high-performance platform to improve usability, accessibility, and visibility on search engines. Stark Digital Media Services was selected to lead the redesign and SEO transformation project.

CLIENT REQUIREMENT

PMC’s old website had several issues that negatively impacted both user experience and search engine performance. The design was outdated and cluttered, making it difficult for users—especially on mobile devices—to navigate. Page load times were slow, particularly on important government service pages. From an SEO perspective, many key pages weren’t indexed or ranking due to technical issues. The absence of a sitemap and robots.txt file made it hard for search engines to crawl the site.

 

THE SOLUTION

Our team approached this project as a full-stack transformation initiative—spanning front-end design, backend optimization, SEO compliance, and technical visibility improvements.

 

Key Optimizations:

  • Migrated to Drupal 10 (Headless) CMS
  • Implemented Next.js front-end for fast, dynamic UI
  • Set up server-side rendering for SEO benefits
  • Made highly customized, responsive, and dynamic website user interfaces.
  • Integrated Google Analytics GA4 + GSC

THE OUTCOME

By deeply understanding PMC’s user needs and technical shortcomings, Stark Digital Media Services delivered a full digital transformation that elevated both usability and search performance.

Key Results (30 Days Post-Launch):

  • +50% increase in SEO impressions
  • 3,100+ new clicks from Google
  • 85+ mobile speed score (up from 35)
  • -36% mobile bounce rate
  • 5,000+ pages indexed (up from limited)
  • 100% sensitive URLs removed from index
  • User Engagement rate increase by 36.48%