Smashing Stereotypes A Women’s Sports Marketing Triumph
PROJECT OVERVIEW
Solapur Smashers is a dynamic women’s cricket team representing the city of Solapur in the Adani Women’s Maharashtra Premier League (WMPL 2025). With a strong mission to promote women’s empowerment and regional pride through cricket, Stark Digital partnered with the team to amplify their presence both on-ground and online.
CLIENT REQUIREMENT
The Solapur Smashers team needed a complete digital launch for their WMPL 2025 debut — including brand identity creation, consistent social media content, match-day promotions, and fan engagement strategies to boost visibility, connect with local audiences, and attract sponsors.
THE SOLUTION
We developed a bold brand identity and launched their official social media presence from scratch. Daily match updates, reels, and interactive content (like polls, player highlights and reels) were shared to boost engagement. Hashtag campaigns and sponsor-centric promotions ensured consistent fan interaction and visibility throughout the WMPL 2025 season.
Key Features:
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Social Media Content:
Daily reels, match updates, countdowns & player spotlights
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Fan & Player Engagement:
Reels on Ishwari’s top-scoring streak: “#SheRo” & “Unstoppable!”
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Final Match Promotion:
Designed sponsor-branded VIP invites
THE OUTCOME
- Brand launched from scratch with 1200+ followers
- 3x engagement during match week
- Top reel with 900K+ Views/shares
- All match-day content delivered within 24hr turnaround
- Sponsor branding & fan engagement appreciated by WMPL