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How to Develop an Effective Marketing Strategy

September 26, 2017 | Samadhan Jagtap |


If you are running a business then you might be aware about various marketing techniques & strategies. You might have applied many of them and taken an experience of it. Now you might have understood which strategy was more effective for your business. You shall be using it. Digital marketing strategy is the series of actions which will help you to achieve marketing goals. There are plenty of businesses that succeeded in the world by focusing on various marketing tactics. You have to be well planned to be successful like them or even more. Today everyone knows that they need an effective business plan to have successful business. Yet many entrepreneurs don’t understand the importance of business plan. They are still struggling to increase the sales due to lack of marketing knowledge & effective planning. Most of the businesses have failed only for this. Someone has said that,” If you fail to plan, you plan to fail! Every business has its own marketing strategy. You should know about this. Every business has different goals, target audience; marketing channels and much more. You might be aware about that. If you want to know then this article will definitely help you to build an effective marketing strategy.  There are two kinds of marketing one is online and another is offline. It depends on your niche which will be the best for you. When you are planning for your business strategy you need to come up with your some questions & ideas.

Make a list of some questions, which will help you to build an effective marketing strategy

  • What is your business?
  • What are the products or services you are going to offerings?
  • What is your marketing goal?
  • Who might need your products?
  • What is the use of your products?
  • What kinds of benefits will get to your customers?
  • Who will be the ideal target audience for your business?
  • Where is your target audience?
  • How can we target them?
  • Which are the marketing channels?
  • Who are the competitors of your business?
  • What kinds of marketing strategies they have applied?
  • What they are offerings?
  • Why people want to buy from you?
  • How you are different from your competitor.

Answer this question: what is the prime objective you want your digital marketing efforts to achieve. Firstly you have to define your company and its products and services. No matter what kind of industry you belong to it competitively requires an understanding of niche market.  You have to find out the answers of all these questions, and then find out your right target audience. Who will be the ideal target audience for your business? Target audience has become the most important part of your business. You should know your customer very well, or else you won’t sale anything. You have a clear understanding of what your competitors are offering. Tell them what are the benefit are you providing to customers apart from your competition. Show them how your product or service provides a better value for them. You should identify your marketing goals and digital marketing tools you need. There are plenty of digital marketing tools like websites, content, images, videos, social media, email, search engine optimization, blogs, articles, presentations, etc. But website is the most important digital marketing tool for any business. You can use promotional images, videos and content in your website to attract your customers. You should make your website as a business identity also. Build your website by considering all above mentioned points and give more information about your business. It will help your clients to understand your business very well. Your clients have to feel like you are the best seller for him. You can take advantage of other marketing channels also like social media marketing, email marketing and content marketing to reach your target audience effectively. Website is the online store of your business. It will save our time and money. Now anyone can sell anything, anywhere, and anytime with the help of digital marketing tools & techniques.

I think, by effective utilization of these tools & techniques any business can achieve their goals easily.

About the author


Samadhan Jagtap

A Passionate Digital Marketing Executive. Willing to learn new marketing skills and techniques.