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How to make your website more interactive

December 17, 2017 | Stark Digital |

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An interactive website consists of much more than simply great images and interesting content. The website must be easy to navigate and responsive to user's needs. This is where a top web designing companies can make the difference in getting your company recognized over your competitors. These web design firms excel at creating stunning websites that increase your brand popularity while informing visitors about all of the goods or services that the company has to offer. Web design is only as useful as a website is easy to use. These web design companies pride themselves on simplifying and enriching the user experience. There are a lot of ideas that can be employed in order to make a website interactive using Internet tools and technologies.

 Some important tips for making your website more interactive

Quality Content

Visitors come to your site to look for vital content. Your content should be up to the mark as per the Post Titles and keywords. Visitors are likely to leave the web page if they do not find the information which they are looking for as per to the keywords searched by them in the search engine.

Good Web Design

Your website should be designed in a decent way. Some professional sites use lots of animation, graphics that looks bad. The design of your website should be according to your niche. Bad design is often a common reason for visitors losing interest in the web page and thus leaving the site.

User-friendly Navigation Path:

Your website should provide easy navigation path to the users. Make use of bulleted lists, white space, good color contrast, and large headlines. Use well-organized, responsive layouts that allow for quick and easy navigation on all platforms and browsers. Also, provide relevant categories and other related articles to current articles to help the users to understand the concept in a better way. As users will visit more pages on your blog, it will decrease bounce rate.

Avoid using Pop-ups

Visitors often find pop-ups very annoying when they are bombarded with such as soon as they enter a web page. You must let the visitor enjoy your page first. You can show pop-ups after a certain period of time.

Slow loading speed

Users don’t like to wait, and we are becoming more and more familiar with the fast load times, which means your web page will be left in the dust when a user must wait.  There are plenty of other articles similar to yours. If your web page loading time is high, users will close your web page and will try another page available.

You can read this article Top 6 tips for decreasing web page load time to increase your website speed.

Avoid Unwanted Advertisements

Though showing advertisement is useful for you to earn some money from websites, but it should not frustrate the users. Users do not prefer to see the web page with lots of advertisement. Ensure that the ads you allow in your web page are in some way relevant to the content and should be shown in a decent manner on your site. An advertisement should not keep popping up on your content.

Make Your Web Pages Mobile friendly

Having a mobile friendly website is now more essential than ever! The benefits of a mobile-friendly website can be huge, including increased search engine ranking, higher conversion rates, and Returns On Investment.This is the mobile era and most people carry their mobiles and access internet through their mobiles itself. Web sites are effective as long as content can be accessed and used from a mobile device or tablet. Mobile usability  does not necessarily mean from a design compatibility and accessibility  standpoint, in many cases it means is the language on your site simple  and clear enough that people on the go (on mobile devices) can still  make sense of what they need to do to find information and at the very least contact you if necessary.

Provide Internal Search Functionality

Provide internal search functionality to your users. Web users have become so used to search that it is an easy behavioral pattern to accommodate and leverage for an improved experience.

Interlinking your posts

By interlinking your old posts at appropriate words, you will compel your readers to click on the link and navigate to the other post. If you interlink all the posts then the probability of your readers staying glued to your website is for a long time and it decreases Bounce Rate.

Open External Links in New Windows

There comes a time when we refer external links to provide additional values to our users. Always open the external links in a new window instead of redirecting the user of your site.

You can do this by simply adding target=”_blank into the tag. So for example; <a href="//www.xyz.com" target="_blank"> ABC </a>

Follow this few web development tips for getting better user experience from your website.

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About the author

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Stark Digital

We have been in the field of web designing & software development for more than 7 years.