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Importance Of Social Media Marketing For Online Business Promotion

December 17, 2017 | Stark Digital |


Social Media Marketing provides distributes information about the business faster, anywhere and anytime. You need to take wise steps to market your product or service for attracting and retaining the viewers’ attention through social media. Try to Convincing them to take beneficial action after viewing your post. It will definitely work for your business development.

Social media marketing is the best way to gain the traffic via social channels such as Facebook, twitter, LinkedIn, YouTube, google+, Instagram, Pinterest, Tumblr, etc. The content posted on these channels attracts people to go through it, thus advertising your business. Social media is the best way to connect with your target audience and interact with them by sharing images, videos, content, and offers. You can easily generate more traffic to your website. Social media marketing helps you to build quality backlinks to, thus supporting your SEO efforts.

Importance of Social Media Marketing

The importance of social media is undebatable. It is a powerful channel of online marketing, a game changer for any business. It provides us the flexibility to communicate with your clients at both personal as well as business level. Social media is playing an important role for online business promotion.

Using Different Social Media Platforms

A wisely implemented social media marketing strategy can give a great boost to your business. To draw maximum benefit out of social media you need to create an impactful business profile. Add a well-defined roles and proficiency statement of your business.

In today’s world, over 70% of social media users use 2+ platforms and do so for different interest. Different social media platform serves a different purpose.

You may have not plenty of time to spend on every platform daily but you may use maximum of every single one. I think you must be present on following social media channels: -

Facebook was founded by Mark Zuckerberg on February 4, 2004. Facebook is the largest social networking site these days. This makes it prominent business gainer.  It lets you connect with your friends, post images, videos, and anything related to your industry. as well as like and comment on their sharing. We can use Facebook to promote a brand, market a company or create awareness about a service or a product. It can be done my creating company pages and groups.

Twitter was founded by Jack Dorsey on March 21, 2006. Twitter is another social networking platform that allows registered user to read and write 140 character messages called twits. It is available across all devices such as mobile phones, desktops, laptops, and tablets. It lets you broadcast any update on the internet. Follow people or companies related to your business and gain follower in returns. Use # tags to capture the audience who are not your followers. Tweet with an embedded link to your site to get traffic onto it.

LinkedIn was founded by Reid Hoffman on 2002 and launched in 2003. It has 315+ million users across the world. It lets you connect with professionals related to your industries & interest areas.  LinkedIn is a business-oriented social networking site, supporting people with job opportunities. Job searcher can connect and follow different Company HR’s for getting hired and they can update their profiles in a defined fashion to get easily discovered. You can hire & get hired on LinkedIn. You can explore professional people and follow them. You can build a strong business profile to shine on it.

Google+ launched in June 2011. It is a social networking platform served by Google and enjoyed by millions of users. Besides being a social networking platform, it is a channel to make you known to search engine result pages also. Your presence on this platform helps for increasing your visibility in search engine results. It lets you post photos and status updates to the stream or interest-based communities.

YouTube is the most popular video sharing platform served by google and enjoyed by millions of users across the world. It lets you allow to upload and view videos. You can also share this videos on other social media channels. You can like & comment on this videos. It is a great tool for business promotion

Instagram is a mobile photo-sharing application and service that allows users to share pictures and videos either publicly or privately on the service, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.

Pinterest was founded by Ben Silbermann. Pinterest is a dynamic social media platform for sharing favorite images, videos and fun media, etc. You can create the pinboard for your products and services and invite others to follow you. Post attractive images include a link to your website. It will help for boost your business.

 Social media offers a great opportunity to discover new information, connect with a large number of people & groups and interact with them, share their viewpoints. The intimate presence of social media in the daily lives provide a great boost to market the business. Stark Digital is the leading digital marketing service provider, offering you industries best social media marketing services at an affordable price. For more details, you can send an email to us on .

About the author


Stark Digital

We have been in the field of web designing & software development for more than 7 years.