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Stats you should know about Visual Content Marketing in 2017

September 18, 2017 | Stark Digital |


It is amazing how fast things change in short period of 12 months. This time we have seen importance for Visual Content Marketing that covered all the major social media sites like Facebook, Twitter, Linked In, Instagram and SnapChat.

Let’s have look at some of the marketing statics:

1) 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).  (Source)

2) 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%). (Source)

3) When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.  (Source)

4) B2C marketers place greater importance on visual content than B2B marketers.  (Source)

5) 51% of B2B marketers prioritized creating visual content assets in 2016.  (Source)

6) By 2017, video content will represent 74% of all internet traffic.    (Source)

7) Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019.    (Source)

8) 76.5% of marketers and small business owners in an Animoto survey who have used video marketing say it had a direct impact on their business.    (Source)

9) 34% of B2C marketers say pre-produced video will be critical to content marketing success in 2017.    (Source)

10) 4X as many consumers would prefer to watch a video about a product than to read about it.    (Source)

11) More than 60% of marketers and small business owners said they planned to increase investment in video marketing in 2017.   (Source)

12) 62% of B2B marketers rated videos as an effective content marketing tactic in 2016.    (Source)

13) Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.    (Source)

14) Infographics are "liked" and shared on social media 3X more than other any other type of content.    (Source)

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About the author


Stark Digital

We have been in the field of web designing & software development for more than 7 years.