Due to wide use of smart phones it’s not enough just to have a mobile responsive website. You will have the grab the attention of mobile users though Mobile App. But the question is once I build the Mobile App, how will I reach the people or how to spread the word?
Let us check some of the best ways to market a mobile app:
1. Make it Valuable and helpful
Make your app according to people’s need or their interest. Your mobile app should not be just the extension of your desktop version. We have to be creative and come up with something to attract public and put your brand in front of them.
2. QR Codes
QR codes are the best way to advertise an app on the website. Add them to your website, cards, brochures and emails. Also it would be easy for visitor to download the app.
3. Mobile Advertising
If you are planning for paid Ads make sure you opt for mobile ads. These are the ads that are being displayed on Mobile Devices. Google offers this feature to target mobile users.
4. Social Advertising
Target people using demographics and interests. So, if you know the most likely users of your mobile app, you can make sure they are the only ones who can see and click on your ads. With Facebook ads, you can get pretty specific.
5. Marketing Agencies
There are agencies who are specialized in App Marketing, you can hire them. But have detailed analysis of the company’s status and their success stories. This is because the marketing should go very right for you to be successful with your App.
Here are some of the companies that can assist you for marketing:
Appency and Appular
Hope you found some of the basic ways to market your mobile App. Your suggestions are welcome on the comment section below.