Businesses that rely on the internet for customers and sales obviously need websites in order to sell their products. Retail businesses have to have an online presence to survive into the future.
Second to retail would be a business to business sellers. Web sites provide an opportunity to provide in-depth information along with visuals, testimonials and all kinds of information more cheaply than producing that same information and keeping it up to date in brochures, sales literature and the like.
Up and coming are educational institutions – elementary, secondary schools. It is becoming a needed way to communicate with parents, to send emergency communications and to ensure information is shared.
Generally speaking, every business, regardless of industry, can benefit from having a website. Whether you’re in F&B, retail, technology or health care, it pays to have a well-designed and easily navigable website.
In today’s increasingly digital landscape, having a website increases the chances of your business getting found online. Based on a recent study, 91% of U.S. consumers use the Internet to look for local goods and services, and 93% use it for research before making a purchase.
A website is the first step to building an online presence for your small business. It not only helps your customers find you, but it enables them to get a better understanding of your offerings, thus raising the chances of a walk-in or conversion. Don’t forget to optimize your website for both search engines and mobile devices!
You can also use your website to capture the emails of potential customers and build a mailing list with it. This mailing list allows you to better connect with your customers, gather feedback from them as well as update them on any upcoming promotions.
But what good is a website if you’re unable to drive traffic to it?
Here are some tools to help you drive traffic to your website:
- Google Ad Words & Facebook Ads (Google Ad Words allows you to find out exactly what keywords your target audience is searching for, Google Ad Words + Facebook Ads allow you to create targeted ads on their respective platforms)
- Google Analytics (A free analytic tool that allows you to track your website traffic and its various sources. This is especially useful in helping you identify your best performing campaigns and traffic sources, allowing you to focus on the most effective channels for your business.)
- Social media (Establishing an online presence on social media helps drive traffic to your website as more and more consumers are spending time on social networks such as Facebook, Twitter, Snap chat, etc.)
Every industry/business/enterprise can benefit from a well-designed, informative website that can introduce the enterprise, its people, its products and services, answer basic questions, and provide an easy method to connect with company people.
Source: Stark Digital