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What it takes to build an athletic WordPress website (Actual inputs from the experts)

November 4, 2016 | Stark Digital |


Earlier WordPress was known as a Blogging platform but it has grown significantly. Now it's a world’s most popular content management system(CMS), currently WP powers more than 26% of the web & more than 50,000 new sites launch every day. If you are thinking to build your online presence then Wordpress is a Great choice ... Give it A Try ...!

Being an Open Source & free software, it's developed by a huge community of developers & it's users. Everyone is encouraged to contribute, add code, valuable features, & modify it towards the betterment of this community. It comes with bundle of quality features, i.e. Simplicity, Flexibility, SEO friendly, Easy Installation and Upgrades, Multilingual, Media Management, Security, Mobile Optimization (Responsive) etc.  WP can handle a variety of business websites and various domains as per custom requirements. World's most famous brands are using WordPress & thousands of businesses around the globe depend on it like: TechCrunch, eBay, McAfee, Mozilla, CNN, Google Ventures, Sony Music, MTV News, Samsung, Forbes and even NASA.

What does CMS actually means?

Content Management System  is extremely important to build a strong website & WordPress have established themselves as the leader for online CMS. It's the most powerful CMS to build a strong website without having to worry about the coding, technical part. It allow you to create, edit, manage & maintain website efficiently. Content can be publish, update fast & easily, this will help to improve & maintain search engine ranking. Also it has control over proper flow of content. Overall WP CMS will save your business cost & time in many ways.

With all this above mentioned simplicity of WP, it still takes a careful and well directed effort to built a professional, secure, solid and easy to use Wordpress website. Below are few points to consider and I will try my level best to get most of it for you :)

A] Choose A Domain name & Hosting providers

Domain name is your business identity on the web, therefore you want to select the one which is unique for your business, easy to find & promote your on-line presence. While selecting domain you must consider this points: Make it Easy to type, Keep it short, Use Keywords, Protect your Brand, Easy to Remember, Reject Hyphens & Numbers. 

Domain name have four basic elements Top-level Domain (TLD), Root Domain, Sub Domain and Subfolder.

There are many different TLD's, most familiar is .com, .org for organization, .net for network, .int for international organization, .edu for Education organization, .gov for government agencies. Also some specific to countries i.e. India (, Australia (.au), United States of America (.us), United Kingdom (.uk) etc. Unlike the TLD, you have full control over your root domain; is a root domain. After root domain, Sub Domain is the domain that appears before the root domain; Once you create a root domain, you can create sub domains at no additional charges. Then sub folders are listed after the TLD for example

Choose A Hosting Package:-

Web hosting means taking space on the Internet for websites. When you make a new website it's need to publish or upload with a Web hosting services. This makes your website available to be viewed by others on the Internet. Hence choosing the right hosting provider is immensely important.

Consider this points when selecting Web Hosting Company: Amount of web space, FTP access, Reliability and speed of access, Bandwidth allotment, Technical support, SSL (secure server) for ecommerce website, Email, Auto responders,  Mail Forwarding, Control Panel, Multiple Domain Hosting and Sub domains, Monthly/Quarterly/Annual Payment Plans, Price etc.

Along with the above points consider Price, Terms, Duration, Transfer Policy, Downtime %, Customer Support, Management while selecting Domain & Hosting registration, Read reviews on the company's service.

Once you have both a domain & hosting account, you will need to point the domain to your host's name servers, to connect the domain name to the server.

Top Domain & Web Hosting Providers:-

Go Daddy, Name cheap, 1&1 Internet, Blue host, Just Host, Hostgator.

B] How to Install WordPress?

Installing WordPress by using Hosting Services:-

Well-established hosting company has integrated one-click-installation for WordPress. Below are the steps to upload WP:

  • Log in to your hosting account.
  • Go to your control panel.
  • Look for the “WordPress” icon.
  • Choose the domain where you want to install your website.
  • Click the “Install Now” button and you should get access to your NEW WordPress website.

Installing WordPress Manually:-

First you need to download the latest version of WordPress from its official download page. Then upload the extracted files and folders to your hosting account using FTP (file transfer protocol). To upload files using FTP, you must first download and install an FTP client program, such as FileZilla. FileZilla will ask for your FTP credentials (host name, user name and password).

Create A Database:-

Using your host's control panel create Database. For this you need to create database name, database username and password. A database is where all your WordPress data is stored, including your content ( posts, pages and comments) and user data. Each time a page loads, WordPress queries the database for required information such as title, content, categories, tags and published date.

Install WordPress:- 

To install the WordPress fill up the some basic information about your administrative username & the title of your new site, database details to complete the installation. Once you fill in that information, press the Install WordPress button.

C] Choose A Theme

You must be thinking What is Theme? What's the reason to choose the theme ?

Now once you have successfully installed WordPress, your website will be very basic & clean. But to look site beautiful it's need to upload theme. Theme means a design template or design foundation that tells WordPress how your Website should look. There are a gazillion & amazing  free and premium options available for themes. Where your site is about Food, Ecommerce, Real Estate, Education, Business or anything else, you'll find themes suit to your needs, serves the purpose of website.

Points to consider for Theme selection:-

  • Great design
  • Valid HTML and CSS
  • Compatibility with the latest version of WordPress
  • Supported most popular plugins
  • Extensive support and documentation
  • Responsive
  • Browser Compatibility
  • Page Builders
  • SEO Friendliness

Create Essential Pages :-

 Once theme installation completed, you're ready to start creating necessary pages & content. Home page, About page, Contact page, Products or Services page etc....

D] Installing Plugins

It is necessary that we should not change WP core files, as it overwrites at the time of version updates. So to add/expand any type of extra functionality there is a wide range of free Plugins available to choose from (over 43,914 and more). In this way it's a shortcut to add features without building it from the scratch.

Here are few top plugins in Wordpress 2015:

  • Yoast SEO
  • Gravity Forms
  • Contact Form 7
  • WooCommerce
  • Buddypress
  • WPML
  • Akismet
  • Learn Dash

 E] Wordpress Security

WordPress is the most developer-friendly CMS out there, so you can essentially do anything you want with it. Unfortunately, that has some disadvantages as well, which makes it a favorite target for hackers. you have to take some extra efforts in order to protect your Data and giving hackers a difficult time.

Here are some tips:-

  • Keep your website & plugins up-to-date
  • Remove unwanted data and keep regular updates
  • Protect your "Admin Access" with strong password
  • Prefer two-factor authentication
  • Choose right Web Hosting provider
  • Keep your system clean from Viruses, Malware
  • "Stay vigilant"

F] Testing & bug fixing

Website testing & bug fixing need to take place before launching the site to ensure that it looks great and works beautifully regardless of the browser or platform used. After all, your website is visited by lot of people, Right? So, you'll need to test sites functionality to catch any bugs prior to release.

There are a variety of tools available for testing server code-side code. This includes PHP, Java Script, CSS Errors, HTML Errors, Cross browsing Errors, 
Mobile checker and various other tests. So make it sure that you go through this post and run all the necessary tests on your website before making it live.

You’re ready to launch!

Once the site is ready, it must be cross-checked with the website launch checklist with few of the following points/criteria:

  • No spelling and grammar mistakes
  • No errors in web page formatting
  • Web and mobile responsiveness, browser compatibility
  • SEO compatible and image alt tags
  • Valid code and copyright, policy info
  • No broken links
  • Working Forms and contact Email
  • Set up 404 error page

About the author


Stark Digital

We have been in the field of web designing & software development for more than 7 years.