Engaging content marketing strategy

Ans:  Yes it does. What is the parameter to know whether content marketing is “working?” In general, this means it’s helping in your marketing and business goals. Content marketing can create greater impact on the audience.

Ans: This is an impossible question to answer because it depends on so many variables:

• your type of business
• your sector
• your position within your sector
• your competition
• your goals
• your location
• your language

Each of these variables is unique to any given business, making it impossible to predict accurately. A better way of approaching this question is:

1. Set a goal;
2. Break down that goal into smaller steps;
3. Benchmark your current performance;
4. Start regular content marketing;
5. Measure progress and make incremental improvements;
6. Repeat steps 3, 4 and 5 for a period of at least 6 to 12 months.

It is important to say that steps 1 and 2 are actually much harder to define than they first appear. For example: Let’s say your goal is to generate sales enquiries on your website; assuming you have one service, product or package,  you can ask yourself a simple question, “How much is the average value of a sale?”

It requires fewer efforts perhaps you just need a well-written product description and a call to action to buy now. A higher average sale value requires that you design a sales process around how you expect customers to behave based on their past buying behaviour. It will be better if the process is broken down into steps that you can measure.

Our packages are designed to help you define these goals and take steps towards reaching these goals, by helping you create regular, high-quality content.

Ans: Yes, we will write website content for you. As soon as we get your requirement, our team will start working on it. We also provide website development service and we can provide the content writing along with development.