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Email marketing is the most powerful tool in Digital Marketing. At Stark Digital Media Services we will develop an email marketing strategy for your business. It will define the four W’s- “who, what, when, and how” of your campaign. We will perform research your audience and determine who will be the best audience to target. We will then create a scalable content strategy to determine what your brand’s message should be and how we will add value. And finally, with the proper analysis we will determine when emails will be sent and how they will progress leads down your marketing funnel.
Keep your audience updated with an email newsletter and digital magazine.
Don’t miss out of valuable old customers. Shoot an email in bulk to your existing customers and let them know about a new product
Planning to conduct a public event? Email marketing can help you to reach needy audience and spread your message.
Email marketing is one of the best to generate lead. There are two options; you can either connect with existing customers or create a database of a new audience and reach them.
You can promote anything with a specific audience by making great use of email marketing tool.
Our team has experience of working for big companies as well as for small businesses. It’s our responsibility to help you reach your goals.
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Ans: People opens the email when they feel connection with the subject line. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most.
You have to be ready with the answer to the question, “Does the email content, especially the subject line matter to my customer?”
The audience gets in touch with an email, which is personalized and when the call to action is relevant. Also, if you create urgency they do read and respond as well.
Focus on the value you create for the customer and the benefits you are offering
Ans: Email campaigns can surely increase the sales as it provides you stimulate and inspire the audience towards investing their money in your brand/ products.
When would you buy a product?
We buy something when it provides a solution to our problem. It’s a human tendency, you trust the brand and you connect (emotionally and rationally) with the message/signal the advertiser is trying to convey to you.
Well, then you have your question answered.
It’s recommended to convey to the audience that your product/service will cater to them with a solution and add value to their life.
Share testimonials and case studies to build trust.
Create an email with inspiring content and visually strong images (a picture is worth a thousand words) that emotionally and rationally connect with the customer.
Ans: It depends on what is your purpose to send those emails. Sending an email once a month helps to create your presence in someone’s mind. Twice or thrice a month develops a connect and doesn’t create a nuisance. To create the consistency you have to send emails four times a month.
When you send offer email more than three times; sending more than three emails just to mention the offer creates a nuisance ultimately losing a subscriber as he/she might mark you as spam. You will lose opportunity despite getting sales.
There are many ways you can analyze the result of your email campaigns
Click through rate:
Click-through rate is the percentage of recipients who clicked on the links in your email. The total number of clicks divided by the number of emails sent, multiplied by 100. The CTR provides a clear understanding of how your email campaign performed.
Conversion rate:
This indicates that the percentage of people, who opened your email, read it and responded as per the desired action. You can calculate it as follows:
The number of recipients who completed the required action/ total number of emails delivered multiplied by 100.
Bounce rate:
When we see “your email has bounced”, it means that your targeted audience never got an email.
Divide the total number of bounced emails in the number of emails sent, and multiply it with hundred. This is your bounce rate.