Get Instant Result with PPC Advertisement

Ans: According to research it is clear that a high percentage of the developed world is online.  You can attract your potential customers, partners, employees, and shareholders from online platforms. Search engine marketing is not only one of the fastest-growing and popular new marketing channels available, but it’s also the most cost-effective (as compared to other channels—online and offline alike—like email, direct mail, and broadcast). Search engine marketing is an excellent way of brand building and is a cost-effective means of generating leads and online sales. It is very important to have an SEM strategy. If your company doesn’t currently have a search engine marketing strategy, you really need to think about it.   We recommend you to do a search online for your own company, your competitors, and your industry terms and see for yourself.

Ans: Search engine marketing efforts are highly measurable. If you aim at generating awareness, you can keep track of “impressions” and “clicks” on organic and paid search engine listings. You can measure the performance of text ad creative, you can measure “click-through” and “conversion” rates. If you focus at generating quality leads, you can track online registrations (for newsletters, events or white papers), downloads (trials or demos), or email inquiries. If you want to track sales performance, you can track eCommerce sales or offline sales via printable coupons or phone call tracking

Ans:  As long as your company is headquartered somewhere deep in the forest and your customers are other cavemen, it’s very likely that your company will generate benefit from some aspect of search engine marketing, whether search engine optimization (SEO) or pay-per-click (PPC) advertising. It is not a matter whether you aim at generating online—awareness, new recruits, strategic partners, investors, leads, or sales—search engine marketing is able to generate an opportunity to improve your bottom line.

Ans: In general, most companies are likely to prefer to outsource their search engine marketing efforts to SEM agencies to ensure their campaigns are properly managed and remain cutting-edge. Larger companies tend to have an in-house resource like a Webmaster or Digital Marketing Manager who is responsible for implementing search engine marketing programs, but oftentimes this person still outsources her day-to-day SEM activities to a trusted vendor in order to free up her time to educate and manage internal resources, develop long-term strategies, and create optimized content. Factors that may affect the decision process include objectives, timeline, available marketing budget, and internal resources.